When someone asks ChatGPT to recommend a company, expert, product, or service, the answer is rarely based on one website Read More
Your online presence is no longer being evaluated only by potential customers and traditional search engines. People now use ChatGPT, Read More
The way people search for companies is changing. Instead of reviewing multiple websites and comparing every option themselves, customers can Read More
Artificial intelligence is changing how people discover companies, products, services, and experts. Instead of searching through several websites, potential customers Read More
Software has a visibility problem that physical products do not have. A consumer goods brand can put its product on Read More
The PR retainer has been the default commercial model in the public relations industry for roughly 50 years. You pay Read More
The honest answer is yes. You can get press coverage without hiring a PR agency. There are tools that help, Read More
The PR industry has no licensing board, no universal quality standard, and no requirement to disclose when a so-called “media Read More
Every founder, executive, and entrepreneur on a growth path eventually asks the same question: how long does it take to Read More
