Charisma

Case Study

Success In Numbers

Pieces of Coverage
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Audience Reach
0 M+
Avg. Domain Authority
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Increase in Consulting Rates
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By the end of The Porch Swing Company’s media campaign, the company reached a potential global audience of 84.6 million people, resulting in over 420,000 unique views and clicks on a total of 163 unique placements in high-target publications.

Project Overview

Charisma is a global business and technology transformation executive, currently serving as Group Vice President for Retail, Consumer & E-commerce Advisory at a leading global professional services firm. 

When Charisma came to S99 PR CEO Chris K., she had no online presence whatsoever. Her goal was clear — to elevate her reputation, become recognized as a leading voice in her field, and command the rates of a top-tier consultant. 

Client Goals

Charisma wanted to position herself as a serious public figure, with a digital footprint that matched her expertise and executive stature. The goal wasn’t vanity press — it was strategic credibility: coverage that would rank on Google, align with what her corporate clients wanted to see, and establish her as an authority in business transformation and leadership. 

The Strategy

We started from ground zero, building her profile piece by piece with a laser-focused visibility plan. 

 

Our approach included: 

  • Strategic Media Targeting: We prioritized articles that rank on Google, ensuring every feature contributed to long-term discoverability.
  • Editorial Alignment: Each placement spoke directly to her audience — executives, decision-makers, and clients — not vanity readers.
  • Brand Association: We were meticulous in publicationselection, emphasizing recognizable global outlets such as TIME, USA Today, VentureBeat, and Fast Company, to anchor her name to trusted media brands.
  • Sustained Execution: We executed the strategy month after month, building momentum until her visibility reached a tipping point — resulting in a Google Knowledge Panel and consistent top-page ranking.

 

This steady, strategic effort turned her from an unknown consultant into a recognized global leader in her field. 

Results 

The results speak for themselves: 

  • 3x increase in consulting rates and overall income
  • Google Knowledge Panel on par with leading entrepreneurs
  • Features in top-tier publications including TIME, Forbes, USA Today, Fast Company, Entrepreneur, INC, WWD, and VentureBeat
  • Forbes Council Member and TEDx Speaker
  • International coverage including Forbes Australia and Maxim
  • Industry awards, such as Outstanding 50 Asian Americans in Business and Top 25 Artificial Intelligence Consultants and Leaders of 2025

 

Today, Charisma dominates Google’s first page and is represented online as the high-end executive consultant she truly is. 

Personal Testimonial 

Charisma was kind enough to share a personal message about her experience working directly with our CEO, Chris K. 

Picture of Danielle Gober

Danielle Gober

Danielle is a Rollins College graduate where she earned her Bachelor’s in Communication and PR. She likes creative writing and finding ways to make her fashion obsession more sustainable.

Publicist

Chris K. 

Legal Press Strategist
Chris K. is a graduate of Ohio State University and the founder of S99 PR. He and his team work with hundreds of immigration attorneys nationwide, helping their clients secure powerful, USCIS-compliant press for O-1 and EB-1A cases. Known for a one-on-one, detail-driven approach, Chris customizes every campaign, never a cookie-cutter solution. 

 

Jake V. 

Legal Press Strategist 

Jake V. partners with leading immigration attorneys to craft tailored media strategies that strengthen O-1 and EB-1A visa petitions. With a deep understanding of what USCIS looks for, Jake ensures each client’s story stands out through targeted, authentic press coverage. He is a partner at S99 PR.  

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