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When Should You Start Building Press Before an O1 Filing?
Many people begin thinking about press when their immigration attorney asks for evidence. By then, they may have only a few weeks before the planned Read more →

How Can Your PR Team and Immigration Attorney Work Together?
Your immigration attorney and PR team may both ask about your achievements, but they use that information for different purposes. Your attorney builds the legal Read more →

How Can Executives Show Their Personal Impact Through Press Coverage?
An executive can help a company grow, lead a major change, or solve a problem that affects an entire industry. Yet when the company appears Read more →

Can an Interview Count as O1 Visa Press Coverage?
You were interviewed by a magazine about your work. The article includes your photo, your name, and several thoughtful answers about your career. Can you Read more →

Can Coverage Published Outside the United States Support an O1 Visa Case?
A founder is featured in a business magazine in India. A designer’s work is profiled in France. A researcher is interviewed by a publication read Read more →

What Is Thought Leadership Marketing?
Thought leadership marketing is the practice of building authority for a person or brand by publishing original insight through earned or owned media, rather than Read more →

What Does a Publicist Do?
A publicist manages the relationship between a business or individual and the media, pitching stories to journalists, writing press materials, and working to secure earned Read more →

How to Write for Forbes
There is no single “apply here” button for Forbes. People search for one because that is how most publications work, but Forbes runs three separate Read more →

Tech PR Explained: How Technical PR Agencies Work
Tech PR is a media coverage strategy built specifically for technology companies, covering product launches, funding announcements, and technical credibility building. It differs from general Read more →