Guides · 59 articles
Everything we know about earning credibility.
Our guides on visa press, executive and founder authority, small business credibility, AI search, and how PR works, written by the S99 PR team and grouped by what you are trying to do.
Visa Press
O-1 and EB-1A media coverage.
What USCIS looks for in press evidence, which outlets count, what it costs, and how to avoid the mistakes that trigger RFEs.
- Visa Press: How Media Coverage Helps O-1 & EB-1A Petitions→
- EB-1A Criteria: How Media Coverage Strengthens Your Petition→
- EB-1A & O-1 Visa Press Requirements Breakdown 2026→
- Media Coverage for O-1 Visa Applicants→
- Media Coverage for EB-1A Green Card Petitions→
- Media Coverage for Extraordinary Ability Visa Petitions→
- What Counts as a Credible Outlet for O-1/EB-1A Press?→
- Named Author vs. Contributor Tag: O-1/EB-1A Press Guide→
- O-1/EB-1A Press Timeline: When to Start Before Filing→
- O-1/EB-1A Visa Press Cost: Pricing & Package Guide 2026→
- Why O-1 & EB-1A Press Gets Rejected: RFE Triggers to Avoid→
- Best PR Firms for O-1 & EB-1A Visa Media Coverage (2026)→
Founders & Executives
Authority for founders, executives and startups.
How leaders build credibility with investors, boards and buyers, from press coverage to Google and AI search.
- How Executives Build Authority Signals Online Fast→
- Authority Signals for California Executives→
- Trusted Media Mentions for an Executive Personal Brand→
- Press Coverage That Builds Investor Trust for Founders→
- Media Coverage for Founders & Executives→
- Media Coverage for Startups & Growth-Stage Companies→
- How to Improve Your Google Presence and Credibility→
- Best PR Agencies for Founders (2026)→
- Best PR Agencies for Startups (2026)→
- Tech PR Guide: What Technical PR Agencies Do & How to Choose→
- What Is Tech PR? Benefits, Strategies & How It Works→
- PR Agency for SaaS Companies: What Media Coverage Actually Does→
Small Business
Brand authority for small businesses.
Fast, practical ways for small and local businesses to earn credibility, with California-specific guides.
AI Search & SEO
Visibility in AI answers and search.
How ChatGPT, Perplexity and Google’s AI decide who to mention and cite, and how media coverage feeds both AI and search.
- The State of AI Search & Media Visibility 2026→
- How to Appear in ChatGPT with Media Coverage→
- Media Coverage for AI Search Visibility→
- How Third Party Media Coverage Builds AI Search Authority→
- Why Consistent Media Coverage Matters for AI Visibility→
- How Long Does It Take to Improve AI Search Visibility?→
- How Does Your Digital Reputation Affect AI Search Results?→
- How S99 PR Helps Brands Prepare for the AI Overview Era→
- What Is an AEO Agency and What Does It Do?→
- Media Coverage for SEO & Search Visibility→
- Media Coverage for High-Authority Backlinks→
- Media Coverage in Major Publications→
Guaranteed Press
How guaranteed press works.
What guaranteed placement is, how it compares with traditional PR, and how to judge whether it is worth it.
- What Is Guaranteed PR? The Complete Guide for Entrepreneurs→
- How Guaranteed Media Placements Work: A Step-by-Step Guide→
- Guaranteed Press Coverage vs. Traditional PR: Which Wins on ROI?→
- Best Guaranteed PR Agencies in 2026→
- How Press Coverage Converts: The Business Case for PR→
- What You Get With S99 PR: Process, Deliverables & Outcomes→
PR Basics
How PR and media coverage work.
Plain-language definitions and how-tos for founders and marketers who want to understand PR before they buy it.
- How to Build a PR Strategy: A 7-Step Framework→
- What Is a Press Release? Definition, Format & Uses→
- Press Release vs. Media Feature: What's the Difference?→
- Press Release vs. News Release: What's the Difference?→
- What Is Sponsored Content? Definition, Disclosure & Examples→
- What Does a Publicist Do? Roles, Duties & When to Hire One→
- What Is a PR Retainer and Is It Worth It in 2026?→
- PR Agency Red Flags: 11 Signs You're About to Waste Your Budget→
- How to Get Press Coverage Without a PR Agency→
- Forbes Contributor vs. Forbes Feature: Which Is Right for Your Brand?→
- How to Write for Forbes: Contributor vs. Councils vs. Paid→
- Thought Leadership Marketing: Definition & Framework→
Get featured
Guides to specific publications.
What each outlet looks for and how we position clients for earned coverage in it.
Ready when you are
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