Authority Press
The Authority Roadmap
A five-step path to the credibility that decides how you show up, in Google results, in AI answers, and in every room before you walk in, built on real editorial features and guaranteed placements that hold up to investors, buyers, and reviewers.
Rank where It Matters - In AI Answers & Search
We offer a money back guarantee if you do not get featured.
A risk free commitment.
The five-step roadmap
1
The Anchor Article
Choose one major publication
2
Authority Packages
Build your credibility footprint
3
Thought Leadership
Optional: write for top platforms
4
AI Visibility
Stay visible in ChatGPT, Claude & Perplexity
5
Remove Negative Content
Clear what's hurting your reputation
The Method
We don't sell articles. We sell what articles do.
The Authority Roadmap is S99 PR’s five-step method for controlling what appears about you across Google and AI search: an Anchor Article, Authority Packages, Thought Leadership, AI Visibility, and Reputation Management. A placement is the mechanism. The outcome is what matters, a search result you control, credibility a stranger can verify in ten seconds, and the answer AI gives when someone asks about you. We build it deliberately, in sequence, so each piece makes the next one stronger.
our work. Real results in AI Search.
The Outcome
Credibility isn't one article. It's what someone finds everywhere they look.
01
On Google
Your name owns page one (features, a Knowledge Panel, profiles), not whatever surfaced by accident.
02
On your site
An “As Seen In” banner that does the convincing before your copy does.
03
In AI answers
Ask ChatGPT, Claude, or Perplexity about you and the answer names you, and gets you right.
04
In the room
The investor or buyer who Googles you before the call arrives already sold.
05
In your deck
The “As Seen In” slide that makes a cold prospect lean in.
Real results. Real visibility.
From invisible to in-demand.
Now recommended by AI and trusted by leading publications.
38%
Lift in Conversion
once a credibility banner runs on a client’s site and sales materials.
Credibility That Converts.
We help doctors and medical practices show up where it matters-on Google, in AI answers, and in the publications that build trust.
Client • Dr. Siambat • Beverly Hills
before
A search that returned almost nothing.
I couldn’t find specific information about Dr. Siambat.
Try refining your search or checking official sources.
Try refining your search or checking official sources.
after
A leading plastic surgeon recommended by AI and featured in top publications.
How it works
A plan, not a publication list.
Each stage stands on its own, you can start anywhere, but the roadmap is most powerful when the stages build on each other. Most clients begin with an Anchor Article, add a package, then sustain it with AI Visibility.
↺ Bookend
Reputation Management bookends the roadmap. For clients who arrive with damaging content, it's Step 0. We clear the ground before we build. For everyone, it's the final layer that protects what you've built. First for some, last for all.
01
This is yours.
One major article in a publication with global brand recognition, the first thing that shows up when someone Googles you, and a permanent credibility asset that works long after it publishes. This is the foundation everything else is built on.
Choose one publication. Each is labeled honestly, Earned (pitched to a journalist) or Guaranteed (published through our editorial network).
| Forbes USA | $7,997 | Earned |
| NY Post | $7,497 | Guaranteed |
| Entrepreneur USA | $6,297 | Guaranteed |
| Page Six | $6,297 | Guaranteed |
| USA Today | $4,997 | Guaranteed |
| VentureBeat | $4,997 | Guaranteed |
Earned
We pitch a journalist who controls the angle and can say no. Nothing is written until they're interested. It's the most credible form of press, and the reason a real Forbes feature carries weight.
Guaranteed
Written, edited, and published through our vetted editorial network, with your approval on every word. No pitching, no uncertainty on whether it runs.
BonusPurchase an Anchor Article and we build your Google Knowledge Panel free.
Placements are indexed with a high probability of ranking. Individual ranking results vary and are not guaranteed.
02
A footprint keeps you there.
The more credible places your name appears, the more confidently Google (and AI) surface you. Choose a package, then pick your outlets. Every package includes a logo license (your "As Seen In" kit), real published editorial, a press release, and strategy guidance.
Authority Starter
$1,997
1 press release + 1 article
- Press release on 1 outlet you choose
- Choose 1 article from the Starter list
- Logo license + "As Seen In" kit
- Strategy guidance
Best for a first credible footprint
Authority Builder
$4,997
Press-release bundle + 2 articles
- Press release bundle across Business Insider, Yahoo Finance, AP News, USA Today, MSN + 550 sites
- Choose 2 articles from the Builder list (+ Starter)
- Logo license + "As Seen In" kit
- Strategy guidance
Best for name-recognition validation
Authority Elite
$12,997
Press-release bundle + 3 articles
- Press release bundle, everything in Builder + Fortune + Reuters, across 600+ sites
- Choose 3 articles from the Elite list (+ Starter & Builder)
- Logo license + "As Seen In" kit
- Strategy guidance
Best for household-name credibility
Prefer to hand-pick? Browse the full 200+ catalog à la carte → Open the Portal
03
This is a presence.
Publish under your own byline on Forbes, Entrepreneur, Inc., or Fast Company. One article a month, twelve a year. Twelve new search results with your name, on platforms Google treats as primary sources and AI engines cite as authorities.
ForbesEntrepreneurInc.Fast Company
From $5,997 one-time entry feePlus an annual platform fee paid directly to the publication.
- Fast-tracked application and approval
- 12 bylined articles a year, one per month
- A high-ranking contributor profile
- 12 new AI-citable sources a year
- Runs standalone or alongside any stage
04
Before anyone reaches a results page, they ask ChatGPT, Claude, Perplexity, and Google about you. We keep fresh, credible, citable coverage flowing to your name so the answer names you, gets you right, and keeps you there, month over month.
357%
growth in AI-driven referral traffic in a year
source pending5×
higher conversion than classic search
source pending1.5B
people see Google's AI answers every month
source pendingThe plans
Pick your cadence. Climb when you're ready.
Signals
$997/mo
Press release
Business InsiderYahoo FinanceAP NewsBarchartStreet Insider+300 sites
Reporting
Monthly report of every pickup and where it landed.
Fresh signals flowing every month. Your volume front door.
Most Popular
Presence
$1,497/mo
Everything in Signals, plus:
Editorial feature
1 feature a monthA real editorial story on a vetted publication, rotated across 12.
Reporting
Full AI citation tracking across ChatGPT, Claude, Perplexity, and Google AI.
The release and the editorial feature together. The core.
Momentum
$2,997/mo
Everything in Presence, plus:
Press release adds
USA TodayMSNDigital JournalMorningstarGlobe and Mail+550 sites
Editorial features
2 total features a month
Reporting
Competitor share of voice. We show you who gets named instead of you, and whether that is changing.
Serious monthly momentum across search and AI.
Dominance
$4,997/mo
Everything in Momentum, plus:
Press release adds
Fortune or Reuters
Editorial features
3 total features a month
✓ Quarterly strategy call
Own your category in the answer.
All plans are monthly with a three-month minimum. Every plan starts with a free AI audit.
05
AI doesn't distinguish old content from new, a damaging article from three years ago carries the same weight as one from last week. So for anyone arriving with existing negatives, this is where we begin: we clear the ground before we build. For everyone else, it's the final layer that protects what you've built. First for some, last for all. What can't be removed, we suppress, pushing it off page one with the positive press we build in its place.
✕
Article removal
Negative editorial takedowns
⌗
Reddit removal
Threads and posts
★
Review removal
Yelp, Google & others
⊘
Google deindex
Remove pages from search
▶
YouTube removal
Video takedowns
Pricing is custom, assessed case by case. Not everything can be removed, and we'll tell you honestly what can and can't. What can't is handled through suppression.
Why S99
01
A plan, not a menu
Built with you, chosen for effect, not sold off a list.
02
Paid & earned, named honestly
The only agency that sells both and tells you which.
03
Credibility that compounds
A footprint that gets stronger the longer it exists.
04
Press built to hold up
Every placement survives the one person who matters.
05
Partner-led
You work directly with a partner, not a rotating account manager.
Questions
Before you book
Most guaranteed placements publish within days to a couple of weeks. Earned features depend on the journalist's timeline. We give you a realistic window on your call.
No, and any agency that says otherwise is misleading you. A Forbes USA feature is earned: we pitch it, and the journalist decides. That's exactly what makes it credible. Where we guarantee publication, we label it clearly.
Earned press is pitched to a journalist who controls the angle and can decline. Guaranteed press is written, edited, and published through our editorial network with your approval. Both are real, indexed articles. We just always tell you which is which.
No. We place editorial coverage with no sponsored or advertising tags. That's what lets it hold up to scrutiny and shape your search results.
No. Each stage stands on its own. Start anywhere. Most clients begin with an Anchor Article and grow from there.
That's the whole point. Outlets are chosen for ranking and citation effect, not vanity. Placements are indexed with a high probability of ranking, though individual results vary.
Then we usually start with Reputation Management (Stage 5), clearing or suppressing the negatives before building the positives. You can't build credibility on a foundation you don't control.
Guaranteed placements come with a money-back guarantee: published, or your money back.
Start here
A plan, not a menu, built with you, not sold off a list.
See exactly what comes up when someone searches you today, and leave with a clear roadmap, whether or not we work together.