TechCrunch · Earned editorial
Get featured in TechCrunch.
Strategic PR positioning for startups and tech founders seeking credibility with investors, operators, and the broader tech industry.
Startup authority
TechCrunch is where startups get noticed.
TechCrunch is a defining voice in startups and technology, read by founders, operators, and investors. Coverage signals real momentum and industry relevance.
We pursue coverage through earned editorial, based on a genuine, newsworthy angle, not paid placements.
Why it matters
What a TechCrunch feature does for a brand.
Startup coverage reaches the exact people who fund, partner with, and join you, and it compounds over time.
- Signals startup credibility
- Increases investor & VC visibility
- Establishes tech authority
- Attracts talent & partners
- Improves search & AI visibility
- Creates lasting reputational leverage
How we approach it
Structured authority for tech media.
1
Positioning audit
We analyze your product, traction, and narrative strength.
2
Story angle
We refine your positioning into a newsworthy, relevant angle.
3
Editorial fit
We align your story with the right vertical and moment.
4
Structured outreach
We execute targeted, professional outreach, never mass pitching.
Not every brand is positioned appropriately. We assess readiness first and advise transparently when the timing isn’t right.
Earned visibility
Earned coverage, not paid placements.
We focus on earned media based on positioning, credibility, and narrative relevance, not sponsored placements. Editorial decisions are made independently by the outlet’s editors and contributors.
Performance-based money-back guarantee
For qualified campaigns, if placement isn't secured within the agreed scope and timeframe, you may be eligible for a refund based on contract terms.
Is TechCrunch right for you?
The right story, at the right moment.
TechCrunch coverage works best with real momentum and a newsworthy angle. If your positioning needs strengthening first, we’ll outline a phased plan.
We typically work with
- Startup founders
- VC-backed companies
- AI & SaaS brands
- Product leaders
- Investors & funds
Transparency & compliance
S99 PR is an independent public relations agency. We are not affiliated with or endorsed by TechCrunch. All editorial decisions are made independently by publication editors and contributors. We provide structured positioning, strategic outreach, and performance-based campaign models aligned with publication standards.
FAQ
Common questions.
Yes. Our strategy focuses on earned editorial placements based on credibility and positioning, not paid advertisements.
Editorial decisions are independent. For qualified campaigns we offer a performance-based structure that includes a money-back guarantee under contract terms.
Measurable impact, relevance, unique positioning, and credible milestones that support a compelling narrative.
Timelines vary with positioning strength and editorial cycles. A structured strategy usually requires preparation before outreach begins.
Ready to explore TechCrunch coverage?
Let's assess your positioning.
Book a consultation and we’ll evaluate your story, credibility, and fit before recommending a TechCrunch-focused campaign.