AI Authority · Press, built for AI
Get recognized by the sources AI trusts.
AI systems rely on trusted sources when they answer questions about companies, founders, and brands. We publish you into those sources, then we monitor and report how your AI visibility changes.
When someone asks about you, this is the answer we build toward.
Your news, on the outlets AI trusts most
FortuneReutersBusiness InsiderYahoo FinanceAP NewsUSA TodayMSNBenzinga
The difference
Most “AI press” is a guess. Ours is engineered.
Plenty of services will write one press release, blast it to a few hundred sites, and promise it changes your AI results. That is a guess dressed up as a strategy. We work backward from the data.
The usual approach
A generic release, pushed to as many sites as possible, with no read on what AI is actually citing in your category. It is written to fill space, not to answer the questions people ask. If it moves your visibility at all, it is luck, and it fades within weeks.
The S99 approach
First we research where you stand in AI answers today, and what those answers are built from in your niche: the questions being asked, the sources being cited, and the gaps where you are missing. Then we reverse-engineer your press from that research, so every release and feature is aligned with what the models are actually pulling from. You are not hoping to be noticed. You are built to be cited.
Research first, then write. Publish, measure what the models cite, and let next month’s press come from the gaps that are left. That loop, not raw volume, is what moves your position, and it is the part most “AI press release” services do not do at all.
How it works
A method, not a one-time placement.
1
Find the questions
We identify the questions people are actually asking AI about your category, your competitors, and you. That set becomes the target, and it does not change month to month, so progress is measurable against a fixed baseline.
2
Write around them
Every release and every editorial feature is built around those questions, with you named as the source. Content that answers what people are asking, published where AI systems look for answers.
3
Monitor
Each month we run the same questions across ChatGPT, Claude, Perplexity, and Google AI. We record what comes back, which sources the answer pulled from, and how you are described.
4
Repeat
The report shows what moved and what did not. Next month's topics come from the gaps. Cadence is the mechanism, because AI systems favor recent content and a single article fades quickly.
412
AI mentions
96
Citations
84%
Positive sentiment
3rd / 8
Competitor visibility
Sample dashboard. Actual figures vary by program and month.
Two different assets
A press release and an editorial feature are. not the same thing.
We do both. Knowing the difference is what makes a package make sense.
Wide coverage
Press release
Syndicated across the outlets and sites AI reads, so your name is present throughout the digital ecosystem. This is the groundwork: if you are not out there, you cannot be found, cited, or recommended. Wide, fast, and foundational.
Authority
Editorial feature
A full article written about you, published under a named byline. This is the authority layer. It establishes you as a credible voice in your field, the source AI weights most heavily and cites as an authority when someone asks about your space.
Presence gets you into the conversation. Authority makes you the answer. The strongest visibility needs both.
AI Authority packages
Build your presence across the sources AI trusts.
Choose the level of media authority you want to create. We publish you into the sources AI systems draw from, then measure and report what actually happens. Direction of travel is the metric.
Signals
$1,997/mo
The starting tier.
Press release · tuned for AI
300+ sitesEditorial features
Not included. Signals is the release on its own.
Reporting
AI citation monitoring across ChatGPT, Claude, Perplexity, and Google AI, plus a monthly pickup and citation report.
Fresh signals every month. Your volume front door.
Most Popular
Presence
$2,497/mo
Everything in Signals, plus:
Press release · tuned for AI
Adds Benzinga
400+ sitesEditorial features
1 feature a monthA guaranteed full feature in a recognized outlet, under a named byline.
Reporting
Adds a full AI visibility report.
Where you stop distributing news and start being written about.
Momentum
$2,997/mo
Everything in Presence, plus:
Press release · tuned for AI
Adds USA Today, MSN
550+ sitesEditorial features
2 features a monthTwo guaranteed full features, under named bylines.
Reporting
Adds competitor share of voice.
Serious monthly momentum across search and AI.
Dominance
$4,997/mo
Everything in Momentum, plus:
Press release · tuned for AI
Adds Fortune or Reuters, alternating
1,100+ sitesEditorial features
3 features a monthThree guaranteed full features, under named bylines.
Reporting
Adds a monthly strategy call.
Own your category in the answer.
★ Editorial features are available only through S99 PR. All packages are three months minimum, billed monthly, and every plan starts with a free AI audit.
Editorial features
Our secret sauce.
Most editorial features are built on who will say yes. Ours is built on three things: a real byline, real authority, and confirmed access for the systems doing the reading. We place you where it counts, match it to your category, and keep it cost effective.
The standard
Three tests, no exceptions
- A named author byline. Not staff, not sponsored.
- Real domain authority. Not a placement network.
- Confirmed AI access. Some major publications block it entirely.
How we choose
Three tests, no exceptions
Where you get placed comes from what the monitoring shows. If AI answers in your category lean on a certain kind of source, that is where you go next.
How many you get
How many you get
Presence1 a month
Momentum2 a month
Dominance3 a month
Side by side
Compare each package.
| Feature | Signals | Presence | Momentum | Dominance |
|---|---|---|---|---|
| Distribution network | ||||
| AP News, Yahoo Finance, Business Insider | ✓ | ✓ | ✓ | ✓ |
| Benzinga | - | ✓ | ✓ | ✓ |
| USA Today, MSN | - | - | ✓ | ✓ |
| Fortune, Reuters (alternating) | - | - | - | ✓ |
| Syndication network | 300+ | 400+ | 550+ | 1,100+ |
| Reporting and monitoring | ||||
| AI citation monitoring | ✓ | ✓ | ✓ | ✓ |
| Full AI visibility report | - | ✓ | ✓ | ✓ |
| Competitor share of voice | - | - | ✓ | ✓ |
| Editorial features | ||||
| Editorial features per month ★ | 0 | 1 | 2 | 3 |
| Named byline | - | ✓ | ✓ | ✓ |
| Monthly strategy call | - | - | - | ✓ |
FAQ
Questions, answered.
A press release is syndicated to an outlet and appears on their site as distributed content. An editorial feature is a full article written about you and published with a named byline. Both build authority, and they work differently.
We start by finding the questions people are actually asking AI about your category. That set becomes the target and it stays fixed, so progress is measurable against the same baseline every month. Each release and feature is built around those questions with you named as the source.
Press releases publish within days, and Google results tend to move first. AI citation patterns typically start shifting around month three, and month six is where it compounds. That timeline is why every program runs on a three-month minimum: anything shorter gets judged before the mechanism has worked.
No. We guarantee publication and honest measurement of what changes. No one can guarantee how an AI system answers a given question.
For press releases: AP News, Yahoo Finance, Business Insider, Benzinga, USA Today, MSN, Fortune, and Reuters depending on your package, plus a network of local and regional sites for wider distribution. For editorial features, a rotating set of vetted publications available only through S99 PR, each chosen because it publishes under a named byline and AI systems can crawl and cite it.
AI systems favor recent content, so a single article fades quickly. A monthly cadence is what keeps you present in the sources these systems draw from.
We do, and you approve every piece before it publishes.
The same questions run across ChatGPT, Claude, Perplexity, and Google AI: what each one answered, which sources those answers were built from, how you were described, and what changed since last month. One page, plain English.
No. SEO works to rank your website in search results. This works to get you named inside the answer an AI gives, which is built from third-party sources rather than from your own site. The two can support each other, but they are different systems with different inputs.
No. We interview you once at the start, then write everything. You review and approve each piece before it publishes. Most clients spend under an hour a month on this.
AI Authority, powered by S99 PR
Ready to own the answer?
We publish you into the sources AI trusts, then measure and report what changes. Book a call and we’ll walk you through a free AI audit of where you stand today.