Client: Reperio Health led by founder and CEO Travis Rush
Reperio Health set out to transform how people access preventive healthcare by moving biometric screenings out of clinics and into the home. Their end-to-end system gives individuals immediate results through digital analysis and telehealth follow-up without requiring a traditional medical appointment. The approach solves a significant accessibility gap in preventive care especially for those with limited time or healthcare access. As the company prepared to scale nationwide it needed high-authority media validation to build public trust and secure credibility with key enterprise buyers including employers and health plans.
Client Objectives
To support fast market adoption Reperio Health required messaging that clearly articulated both the practical benefits and the broader public health importance of preventive screening. Their goals focused on driving credibility at scale and establishing an industry leadership narrative around innovation in care delivery.
• Secure national business media visibility to establish credibility
• Educate employers and consumers about the value of preventive health access
• Create demand for corporate wellness partnerships and consumer adoption
• Reinforce leadership positioning as innovators in health technology
Collectively these objectives demanded a strategic communications approach that aligned Reperio Health with the future of preventative medicine rather than a niche product category.
Strategy and Execution
We recognized that strong media coverage needed to frame Reperio Health as part of a larger healthcare shift rather than a product announcement. Our efforts concentrated on connecting their innovation to national health trends including cost reduction early detection and equitable access.
• Developed a narrative focused on shifting the system from reaction to prevention emphasizing convenience accuracy and inclusion
• Built journalist friendly materials that clearly explained product benefits and the gap in preventive care access nationwide
• Executed strategic outreach to national media whose audiences include key buyers health plans and wellness program decision makers
• Timed coverage with funding and growth milestones to enhance relevance and industry interest
This strategy ensured that the story presented Reperio Health as essential to the advancement of preventive care and positioned the company as ready for large scale enterprise adoption.
Results and Impact
The earned media success represented a major credibility milestone for the company generating excitement among consumers employers and venture partners. It quickly enhanced brand authority and contributed to the company’s ability to scale.
• National news coverage significantly elevated market perception and validated Reperio Health’s solution as a major step forward in preventive care
• Positive media exposure supported investor confidence during an active fundraising cycle
• Corporate and enterprise inbound interest increased creating stronger sales pipeline momentum
• Online visibility and search demand rose immediately after publication contributing to higher engagement and product adoption
• Their credibility as a scalable preventive care solution was firmly established giving the company a strong foundation for long term expansion
Reperio Health’s media launch not only created short term engagement but also established sustained brand trust essential for growth in healthcare where reliability and legitimacy drive long term success.
